Cheaper in Bitcoin

An iPhonedown 99%

Illustration of a modern smartphone with a muted orange screen.

An iPhone, priced in Bitcoin

down 99% in Bitcoin since 2015

Dollars

$649$799

up 23%
Bitcoin

2 BTC1.3M sats

down 99%

The same amount of Bitcoin goes about 165 times as far today.

Dollar price barely moved. That is the point.

Priced in dollars

An iPhone in US dollars, 2015 to todayThe US dollar price changed by 23.1 percent since 2015, from 649 to 799. Lines: An iPhone in US dollars.$0$250$500$750$1kUSD201620182020202220242026

Priced in Bitcoin

An iPhone in Bitcoin, 2015 to todayMeasured in Bitcoin, using the four year average Bitcoin price, the price changed by -99.4 percent since 2015. Lines: An iPhone in Bitcoin, 4 year moving average.00.511.52BTC (4 year average)201620182020202220242026

Hover or tap a chart to inspect a year.

The iPhone is unusual on this site: its dollar price has barely moved. Apple launched the iPhone 6s at $649 in 2015 and the base model has sat at $799 since 2021. The dollar chart uses the US launch price of the cheapest new flagship each September. The orange chart divides that price by the four year average Bitcoin price.

That flat dollar line makes the comparison sharper, not weaker: even a price that did not rise in dollars collapsed when measured in Bitcoin. Each year's phone is also a better phone, which is true of most electronics. As everywhere on this site, the charts record what happened and do not predict what comes next.

Sources: Apple US launch price of the base iPhone by release year (6s through 17, before tax; 2020 uses the unlocked iPhone 12 price), collected by hand from Apple's press releases, Kraken and Coinbase market data. Updated nightly. How this is measured

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